CALL ME IMTI
MY MENU
/ PROUD INSIGHT
During Shantanu Kumar’s 7-day Brand Design Challenge Series, which included three elimination rounds, my submission — Verve, secured second place, a spot I proudly shared with another talented designer who’s now a close buddy — check out his work here
/ ABOUT THE PROJECT
Verve was my winning submission for a 7-day brand design event hosted by Shantanu Kumar as part of his Brand Design Challenge Series. The competition, held across three intense elimination rounds, challenged participants to create bold, original concepts. My idea —
a baseball-inspired street fashion brand with a cohesive identity —stood out for its creativity, storytelling, and attention to detail, earning the top spot in the series.
Rooted in quality and comfort, Verve merges urban style with the timeless energy of baseball aesthetics. The idea was to blend contemporary fashion with tradition, offering versatile pieces that redefine sophistication while embracing the dynamic spirit of an urban lifestyle.
/ CATEGORY
/ TIMELINE
Visual Identity
Print & Packaging
Logo Design
November 2023
CALL ME IMTI
MY MENU
/ DESIGN INSIGHT
The abstract "V" serves as a memorable centerpiece, symbolizing the brand's identity, while the shield and colorful 6-stripe design embody the essence of baseball's team spirit and gameplay dynamics. The hovering brand name ensures focus and clarity amidst the vibrant, emblematic elements.
/ PROUD INSIGHT
During Shantanu Kumar’s 7-day Brand Design Challenge Series, which included three elimination rounds, my submission — Verve, secured second place, a spot I proudly shared with another talented designer who’s now a close buddy — check out his work here
/ ABOUT THE PROJECT
Verve was my winning submission for a 7-day brand design event hosted by Shantanu Kumar as part of his Brand Design Challenge Series. The competition, held across three intense elimination rounds, challenged participants to create bold, original concepts. My idea —
a baseball-inspired street fashion brand with a cohesive identity —stood out for its creativity, storytelling, and attention to detail, earning the top spot in the series.
Rooted in quality and comfort, Verve merges urban style with the timeless energy of baseball aesthetics. The idea was to blend contemporary fashion with tradition, offering versatile pieces that redefine sophistication while embracing the dynamic spirit of an urban lifestyle.
/ CATEGORY
/ TIMELINE
Visual Identity
Print & Packaging
Logo Design
November 2023